Without any doubt the AG Memorial Van Damme is one of the biggest sporting events in Belgium with an international exposure and media interest. It is highly attractive : every year a crowd of more than 47.500 spectators attends the meeting and watches the best Belgian athletes and the international athletics stars. More than 300 tv-channels offer coverage of the event.
Apart from being one of the highest rated athletics events in the year, the Memorial has developed itself throughout the years as a celebration of sports and as a friendly family event. AG Insurance therefore is happy and proud to continue its partnership with the Memorial Van Damme in 2017 and in 2018.
As an insurer AG Insurance is particularly concerned with the health and the wellbeing of its customers and staff. In sponsoring sports AG Insurance contributes to the goal of stimulating people to participate in sports.
Hans De Cuyper, CEO: “AG Insurance has been linking its name to the AG Memorial Van Damme for 3 years now. We are happy and proud that we can support this event. We consider the Memorial as a landmark that can motivate people to participate in sports and in athletics particularly, every single person according to their level and preferences. The recent performances from our national pride and Olympic gold medalist Nafi Thiam in the heptathlon has strongly pushed forward that goal.”
Partnerships in sports are a lever to push our own staff to take up sports. The AG Memorial Van Damme is entirely part of our Human Resources policy in which involvement and wellbeing of our staff are central. That strategy works : stimulating sports and a focus on mental and physical wellbeing of our staff leads to higher efficiency. It improves the levels of quality and service that we offer to our customers.”
“AG Insurance is a perfect partner for the Memorial and for athletics in Belgium,” confirms Bob Verbeeck, CEO of the AG Memorial Van Damme. “We are very happy to sign this contract for the next two years. AG Insurance acts as an active partner and embeds our collaboration in all the activities of the company and with all of its staff. That way they become ambassadors of the Memorial and they contribute to the success of our meeting.”
22 February, 2017
